This is the first example I've seen of a mainstream outlet (media in the regular business of being media) using TVW content in a shareable format. Anyone can go up to the page and pick up the sound clip and put it on their own page, blog, website or what-have-you.
The SR blogger could make it easier by providing source code to do it, but anyone with any know how can just figure it out. See, I did it here:
If you want to find out how, give this a read.